Bonjour! The Monoah team invited me to attend Kronenbourg 1664 L’Aperitif Fashion Grand Finale 2013 which was held at the Majestic Hotel on November 12th 2013. The Kronenbourg 1664 L’Aperitif Fashion showcased the beautiful interpretations of ‘French Masterpieces’ by nine local budding fashion designers. One of the contestants is a girl who I’ve known during a fashion week, I was glad to be there to see her collection on the runway. Michelle Soong is a talented girl, her designs was inspired by the fashion icon of the late century Marie Antoinette. After a 7 month long of effort, from entry submission, public voting, short-listing of 20 finalists, design conceptualization, creating the outfit, to fitting, hairdo and choosing their models for the runway. The final nine collection were judged that night by Juliet Yap, Marketing Director of Carlsberg Malaysia, international fashion designers Khoon Hooi and Keith Kee, Rubin Khoo Managing Editor of August Man and Mindy Teh Editor in Chief of Marie Claire. Patron of Kronenbourg 1664 L’Aperitif Fashion, Datuk Prof. Dr. Jimmy Choo OBE and mentor Gillian Hung also watched on in admiration as each collection instigated abundant applause.
|Hair Sponsor by L’Oreal Professionnel and Makeup by Diva Productions|
The theme of the night was "French Chic". I wore a tunic from Topshop,paired it with a long side slit cut skirt from H&M and a versatile sling bag that can transform into a clutch which is from Charles & Keith. It's easy for me to pick my jewelry nowadays because of my little online shop. What do you think of the spike necklace? On my wrist, a Guess Watches with black strap that matches my skirt. It was an amazing crowd with fashionista's, bloggers and also lecturer from my college. A variety of French Cuisine were served in small bites and also our favorite Kronenbourg 1664 beer, it does satisfy me a lot! I also spotted 3 huge Eiffel Towel around the area and when we look closer there is marshmallows around it.
“Kronenbourg 1664 is France’s No.1 premium beer around the world. Staying true to its brand personality of French culture, lifestyle and allure, Kronenbourg 1664 L’Aperitif Fashion aspires to develop the local booming fashion scene while the brand offers an avenue for the creative minds to showcase their talents.” Henrik Juel Andersen, Managing Director of Carlsberg Malaysia mentioned when speaking about how the brand complemented the fashion platform.
“Today, we have witnessed dreams come true and a vision becoming a reality. Sussing out the crème de la crème of the fashion world and offering the budding fashion designers an experiential competition, Kronenbourg 1664 L’Aperitif is a professional platform that allows the young creative minds to express their appreciation of the ‘French Art of Pleasure’ translating their ideas into masterpieces and showcasing them on the runway,” added Andersen.
|Andersen giving a speech|
From master tailors to master brewers, where haute couture meets the French Art of Pleasure, Kronenbourg 1664 L'Aperitif Fashion 2013 put contestants through the mill in preparation of the grand finale. The outcome was spectacular as the collections, inspired by Kronenbourg 1664, the France No.1 premium beer brand, reflected the culture, monumental architecture and literature of France in an outstanding rhythm of haute couture French Masterpieces.
The first contestant Shin Mei Chian presented her collection of ‘Pure Evil’ that depicted a certain amount of theatricality in her collection combining old-fashion and modern French styles. Ivy Kerk Mee Siang soon took over with her ‘Further’ collection inspired by the Barclay Capital Bank. Next, Michelle Soong showcased her contemporary take of Marie Antoinette, ‘Love Antoinette’. Presenting a polished yet Goth-style collection was Alice Ng Sheng Min who christened her collection ‘Charme De Ligne’.
#1 Mei Chian - Pure Evil
#2 Ivy Kerk Mee Siang - Further
#3 Michelle Soong - Love Antoinette
#4 Alice Ng Sheng Min - Charme De Ligne
Pink Tan performed 'La Vie En Rose' during the break time after the 1st four contestants showcased their collections. After awhile, some men with bicycle came in to deliver Kronenbourg 1664 beer to lighten our excitement!
After a quick break, the event kicked into high gear with Nigel Chia Kay Thuan’s elaborate interpretation of ‘Le Fantôme De L'opéra’ as models walked out dressed in avant-garde outfits. Lorenzo Peh Chin Yee was up next with ‘Corsetheus’, an innovative construction of corsets transformed into high-fashion ensembles. Ellie Lim however brought a more elegant touch to the show but enhanced her collection ‘Charme De Ligne’ with intricate detailing. A complete reverse in style was Phuna Boon Yi’s ‘Clermont-ferrand’, an appealingly eclectic and cutting-edge mix of tradition and punk while the final contestant, Laura Yap Ai Mei presented an the only all-men’s collection themed, ‘Quasimodo’.
#5 Nigel Chia Kay Thuan - Le Fantôme De L'opéra
#6 Lorenzo Peh Chin Yee - Corsetheus
#7 Ellie Lim - Charme De Ligne
#8 Phuna Boon Yi - Clermont-ferrand
#9 Laura Yap Ai Mei - Quasimodo
After the show, Elecoldxhot stomped on the runway with their LED dance moves performance around the Kronenbourg Eiffel Towel.
AND THE WINNER IS......
Ellie Lim Mei Li emerged as winner and won a 3-month internship with the world acclaimed fashion designer Nicolas Georgiou in London, recommended by the Patron of Kronenbourg 1664 L’Aperitif Fashion Datuk Prof. Dr. Jimmy Choo, O.B.E.
Ellie Lim winner of the Kronenbourg 1664 L’Aperitif Fashion 2013 said “This has been an amazing journey for me. I am truly grateful to Kronenbourg 1664 for giving me not only an opportunity to learn but the chance of a lifetime to intern in London with a renowned fashion icon like Nicolas Georgiou. Taking part in L’Aperitif Fashion has been a remarkable journey for all of us, having been guided and monitored by mentor Gillian Hung on our collections.”
|Goodies Bag from Kronenbourg and Sponsors. I love the Loreal Shampoo and Treatment.|
About Kronenbourg 1664
Kronenbourg 1664 is a super-premium beer that was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties, Brasseries Kronenbourg is France’s leading beer company, with unique 350-year know-how and a famous portfolio of beer brands. In 2008, Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling super premium beer in France and is sold in more than 70 countries.
Visit www.kronenbourg1664.com.my for more information about the designers.